What is digital marketing ?
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It is a online marketing platform
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It is focus on brand awareness
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It is done by online marketing channels
Digital marketing is the marketing of products and services using online channels. It uses technologies such as websites, social media, search engines, and email to reach and connect with potential customers, increasing brand awareness and sales. Major types of digital marketing include SEO (search engine optimization), content marketing, social media marketing, and email marketing.
Advantages of Digital Marketing ( Inbound Marketing )
- Global Reach
- Customer Support
- Customer Behaviour
- Brand Awareness
- Social Reach
Online Marketing Channels
- Content Marketing
- Email Marketing
- E -Commerce
- Website Designing
- SEO (Search Engine Optimization )
- SEM (Search Engine Marketing )
- SMO (Social Media Optimization )
- SMM (Social Media Marketing )
- Dropshipping
- Affiliate Marketing etc.